Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Extraversion

How much a person is sociable and talkative is measured with six, seven-point Likert-type items.

Key Words

personality, sociability, friendly, confidence

Newest Scale Reviews

Desirability of the Person

With three, nine-point items, the scale measures how attractive and desirable a person is with... read more »

Love for a Partner

This 13-item Likert-type scale measures how much a person is experiencing the type of love for a... read more »

Romantic Attachment Style (Anxiety)

The extent to which a person desires to be close to a partner in a romantic relationship and... read more »

Romantic Status

How much a person indicates he/she is in a romantic relationship is measured with three, seven-... read more »

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