You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University


The three-item, six-point scale measures the degree to which a person describes him- or herself as being thrilled and exhilarated by some stimulus (e.g., music). Phrasing of the scale was such that it measured the respondent's emotional reaction to a stimulus rather than attitude toward the stimulus itself.