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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Fairness (Business’s Treatment of the Customer)

The scale uses three semantic differentials to measure how much a customer believes he/she was treated fairly by a business and as deserved.