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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Family Communication (Concept-Oriented, Child's View)

The scale is composed of six, five-point Likert-type statements that measure the extent to which a child indicates that his/her mother takes an active interest in his/her use of money and the purchase of products. The tone of the items is positive such that the child's role is respected rather than his/her opinion being ignored or purchases are dictated.