You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Family Communication (Socio-Oriented, Parent's View)

The scale attempts to measure the degree to which a parent reports telling a child what to buy or not buy. This is in contrast to taking an interest in what the child wants to purchase and being lenient in allowing it.