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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Family Communication (Socio-Oriented, Parent's View)

The scale attempts to measure the degree to which a parent reports telling a child what to buy or not buy. This is in contrast to taking an interest in what the child wants to purchase and being lenient in allowing it.