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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Family Resources

Five-point statements are used to measure the amount of support a person receives (or recalls receiving) from his or her family while growing up. The items have been used as two subscales to separately measure intangible and tangible support but the items have also been used together to measure both forms of support simultaneously.