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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Financial Contentment

The belief that one has enough money for one’s needs and some to spare is measured with eight, seven-point Likert-type items.  To be clear, the scale does not measure if respondents are materialistic or if they are “rich” relative to others but merely that they view themselves as having sufficient funds for their needs.