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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Financial Pressure (Specific Shopping Trip)

Three, seven-point Likert-type statements are used to measure the degree to which a shopper has sufficient money to cover what is intended to be purchased as well as a few unplanned items during a particular shopping episode. The scale was called money available by Beatty and Ferrell (1998).