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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Financial Status

Three, seven-point uni-polar items are used in this scale to measure a person's description of someone in terms of his/her apparent frugality and/or poverty. These items were used by Argo and Main (2008) to measure what they called Stigma By Association (SBA) because the scale stem asked respondents to describe another person based on certain circumstances. The items were also used in three other scales as described below.