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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Financial Status

Three, seven-point uni-polar items are used in this scale to measure a person's description of someone in terms of his/her apparent frugality and/or poverty. These items were used by Argo and Main (2008) to measure what they called Stigma By Association (SBA) because the scale stem asked respondents to describe another person based on certain circumstances. The items were also used in three other scales as described below.