You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Firm's Motivation to Help the Environment

A person’s attitude about a particular company’s reasons for producing “environmentally friendly” products is measured with five, seven-point items.  The emphasis in two of the items is on the “environmental friendliness” of some parts of the company’s products, with that phrase meaning that the unspecified components are either good for the environment or, at least, have less of a negative impact than conventional parts.