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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Fluency of the Ad

Six, seven-point Likert-type items are used to measure how well organized and easy to understand an ad is which a person has seen.