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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Fluency of the Font

The scale uses seven items to measure how much a person believes that a particular typeface is uncommon and difficult to read.  Responses to the items are made with a seven-point Likert-type scale.