Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.

Krista Holt

Senior Director, Research & Design, Vital Findings

Fluency of the Font

The scale uses seven items to measure how much a person believes that a particular typeface is uncommon and difficult to read. Responses to the items are made with a seven-point Likert-type scale.

Key Words

attitudes, fluency, read, novelty, familiarity, clarity

Newest Scale Reviews

Branded App Usability (Personalization)

The extent to which a branded mobile phone application helps a user believe its functionality is... read more »

Branded App Usability (User-Friendliness)

The ease of understanding and using a branded mobile phone application is measured with three,... read more »

Mobile Financial App Error

The scale uses five, seven-point Likert-type items to measure how much a person who used a... read more »

Security of the Credit Card App

Four, seven-point Likert-type items measure the extent to which a person believes that one... read more »

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