Find reliable measures for use in your questionnaires. Search Now
Testimonial
The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation
Fluency of the Font
The scale uses seven items to measure how much a person believes that a particular typeface is uncommon and difficult to read. Responses to the items are made with a seven-point Likert-type scale.
