Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Fluency of the Written Information

Six, seven-point semantic differentials measure the ease with which some particular written information was read and processed.

Key Words

perception, fluency, difficulty, read, understanding

Newest Scale Reviews

Attitude Toward the Sponsorship

With three, seven-point Likert-type items, the scale measures a person’s belief that the... read more »

Sponsor’s Concern For the Event

Using four, seven-point Likert-type items, the scale measures a person’s belief that the... read more »

Sponsors’ Effect on Brand Purchase

Four, seven-point Likert-type items measure a person’s stated likelihood of buying a brand... read more »

Sponsors’ Effect on Event Attendance

The scale uses four, seven-point Likert-type items to measure the degree to which a person... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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