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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Fraudulent Returning Tendency

This scale is composed of six, seven-point Likert-type items intended to measure a person's likelihood over time to return products for refunds even though he/she has already used or broken the products. Harris called the scale consumer fraudulent return proclivity.