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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Fraudulent Returning Tendency

This scale is composed of six, seven-point Likert-type items intended to measure a person's likelihood over time to return products for refunds even though he/she has already used or broken the products. Harris called the scale consumer fraudulent return proclivity.