You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta


A four-item Likert-type scale is used to measure the degree to which a person has experienced feeling uneasy and angry. Taylor (1995) referred to the measure as negative affect.