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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Frustration

A four-item Likert-type scale is used to measure the degree to which a person has experienced feeling uneasy and angry. Taylor (1995) referred to the measure as negative affect.