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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Gender Identity

Using six items, this scale not only measures how strongly a person identifies with a particular gender but how important that identity is to his/her self-image.