This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Gender Identity (Agentic)
Five, seven-point, Likert-type items are used in this scale to measure the degree to which a person describes him/herself as independent from others and self-sufficient, qualities that are part of a male's socialization in many cultures.
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