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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Gentleness of the Product

This scale uses five, unipolar items to measure the importance a consumer places on safety- and mildness-type attributes for products in a certain category.

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