You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Goal Similarity (Fit)

The scale is composed of three statements attempting to assess a consumer's belief of how well a brand can achieve a certain goal. The scale was called goodness-of-fit by Martin and Stewart (2001; Martin, Stewart, and Matta 2005).