I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Greed of the Organization
The scale measures how much an organization is believed to be selfish and motivated by its own self-interest. Two versions of the scale are presented and vary in terms of whether one organization is being described or if two organizations are being compared. Most of the studies used the same eight items.
Key Words