The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Group Competitiveness Desire
The scale measures a person’s eagerness for his/her group to compete against other such groups and win. The way the groups would compete and how superiority would be judged are not explicitly identified in the items and can be specified in the questionnaire. Six, seven-point items compose the scale.
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