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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Group Image Concerns

With seven, seven-point items, the scale measures a person’s self-consciousness regarding the way a reference group of his/hers looks to others, particularly with respect to the area where the group members live.