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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Group Image Concerns

With seven, seven-point items, the scale measures a person’s self-consciousness regarding the way a reference group of his/hers looks to others, particularly with respect to the area where the group members live.