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Saint Xavier University, Chicago

Homophily

The extent to which a person believes another individual is a peer and thinks like him/her is measured with three, 101-point items.

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Newest Scale Reviews

Attitude Toward the Smartphone (Sense of Privacy)

This scale uses four, seven-point items to measure how much a person feels that when using his/... read more »

Attitude Toward the Smartphone (Stress Relief)

Usage of one’s phone to help relieve stress and deal with other uncomfortable situations... read more »

Smartphone Similarity

This seven-point scale measures how much a consumer believes one smartphone is similar to... read more »

Smartphone Use in Store for Product Information

A consumer’s likelihood of using a smartphone in a store when searching for product and... read more »

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