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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Identification with the Organization (Cognitive)

The scale contains four, seven-point Likert-type items that measure a person’s use of self-categorization and conceptual overlap to consciously link his/her identity with the identity of a particular organization.