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Imagery Response

A three-item, six-point Likert-type scale is used to measure the degree to which a person indicates that a stimulus has evoked images and triggered memories.

Key Words

perception, image, memory, fantasy

Newest Scale Reviews

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How much a person feels worried and anxious after exposure to an advertisement is measured with... read more »

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Using three, four-point items, the scale measures how often a person has negative thoughts about... read more »

Attitude Toward the Ad (Greenwashing)

The scale uses seven, seven-point Likert-type items that measure a person’s belief that an... read more »

Narrative Transportation of the Ad

This scale has seven, seven-point Likert-type items that measure the degree to which a person... read more »

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