Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Imagery Response

A three-item, six-point Likert-type scale is used to measure the degree to which a person indicates that a stimulus has evoked images and triggered memories.

Key Words

perception, image, memory, fantasy

Newest Scale Reviews

Empowerment (Interpersonal)

Six, seven-point Likert-type items are used to measure a type of psychological empowerment in... read more »

Perseverance of Effort

Six, seven-point Likert-type items measure a person’s ability to sustain effort despite... read more »

Resilience

With six, seven-point Likert-type items the scale measures a person’s ability to recover... read more »

Self-Efficacy (Life)

This scale has three, seven-point Likert-type items that measure a person’s belief that he... read more »

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