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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Imagery Vividness (Visual)

Sixteen, five-point Likert-type items are used to measure the clarity of mental images a person evokes. The scale measures a person's general visual imagery ability rather than the clarity of a particular stimulus under investigation. The scale has been referred to by several users as the Vividness of Visual Imagery Questionnaire (e.g., Childers 1985; Marks 1973).