Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Implicit Health Theory (Immutability)

The belief that people have health conditions which they can not change is measured using three, seven-point Likert-type items.

Key Words

attitudes, health, change, control, self-efficacy

Newest Scale Reviews

Personal Data Disclosure Benefits

The belief that providing personal information to a specific entity such as a website has... read more »

Personal Data Disclosure Risks

Composed of four, seven-point Likert-type items, the scale measures a person’s belief that... read more »

Privacy Concerns About the Website

The scale has four, seven-point Likert-type items that measure the level of concern a person has... read more »

Willingness to Provide Personal Information

A person’s willingness to share three types of personal information (demographic,... read more »

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