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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Importance of Social Approval From Best Friend

This scale uses five, seven-point Likert-type items to measure the importance placed on the influence of one's best friend in the consumption of certain expressive products.