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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Inauthenticity of Product Consumption

How much a person feels like an impostor or a fake when engaging in an activity with a particular product is measured with five, seven-point uni-polar items.  The scale may make the most sense in contexts which involve the use of luxury goods or services.