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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Independence (Child from Parent)

The scale is composed of six, five-point statements measuring how often a parent believes that a particular child of his/hers tries to do things without parental assistance.