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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Indexicality (Temporal)

The extent to which an object is important or distinctive to a person due to its association with a time or event in the person's past is measured with five, seven-point statements.

Key Words