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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Informativeness (General)

The scale uses three, seven-point uni-polar items to measure how helpful and useful some particular piece of information is considered to be.  The scale is general in the sense that the items can be used to measure the informativeness of a wide variety of objects.