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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Informativeness (General)

The scale uses three, seven-point uni-polar items to measure how helpful and useful some particular piece of information is considered to be.  The scale is general in the sense that the items can be used to measure the informativeness of a wide variety of objects.