Scale Reviews

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Marshfield Clinic Research Foundation

Innovativeness Importance (Technological)

The level of importance a consumer places on knowing about and owning new technological products is measured in this six item, seven-point Likert-type scale.

Key Words

behavioral, knowledge, innovative, involvement, technology, advice

Newest Scale Reviews

Service Failure Severity

Three, seven-point semantic differentials are used to measure how much of a problem a customer... read more »

Social Status Pursuit Within the Community

The scale has three items that measure now much a person desires to gain more status or social... read more »

Taste Evaluation

With three, seven-point items, the scale measures how appetizing and satisfying a person... read more »

Softness of the Object

Four, seven-point semantic differentials are used to measure the degree to which an object has a... read more »

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