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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Innovativeness (Product Specific)

This four-item, seven-point Likert-type scale measures the extent to which a person expresses a tendency to buy the newest products within a specific product category and not wait for feedback from others before doing so.