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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Intention to Play the Game

A person's intention to play a particular game in the future if there is an opportunity is measured using three, seven-point Likert-type items.

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