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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Intention to Use Credit Card

Six, five-point statements are used to measure a person's perceived likelihood of using a specified credit card. The scale also appears to capture the level of involvement the person wants to have with the image or cause linked with the card and its sponsoring organization. The organization studied by Sirgy and colleagues (1997) was the Sierra Club and the cause was environmentalism.