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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Intention to Use Credit Card

Six, five-point statements are used to measure a person's perceived likelihood of using a specified credit card. The scale also appears to capture the level of involvement the person wants to have with the image or cause linked with the card and its sponsoring organization. The organization studied by Sirgy and colleagues (1997) was the Sierra Club and the cause was environmentalism.