Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Intention to Use the Lawyer
The scale measures a person's inclination to use the services of a particular lawyer, e.g., meet with the lawyer, recommend him/her. It makes most since to use this scale when respondents have some familiarity with the lawyer, possibly having consulted with him/her previously.
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