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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Interest in the Object’s Creation Story

How much a person believes that the story behind the creation of a particular object is witty and likeable is measured with three, seven-point items.