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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Internet Services Adoption (Financial & Information)

The scale is composed of seven, five-point items that measure the likelihood that a person will use the web to access a wide range of services that involve some mix of financial services (banking), communication (e-mail), or in-depth information (encyclopedias).