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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Interpersonal Influence Susceptibility (Media-Normative)

A three-item, five-point Likert-type scale is used to measure the degree to which a teenager describes the media as having a major influence on what he/she buys.