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Involvement With the Ad

This is a seven-point, four-item semantic differential scale that is supposed to measure a person's intrinsic involvement with a particular advertisement.

Key Words

attitudes, engagement, relevance, importance

Newest Scale Reviews

Brand Concept Fluency

With four, nine-point Likert-type items, this scale measures a person’s belief that he/she... read more »

Brand Forgiveness

Four, nine-point Likert-type items are used to measure the extent to which a consumer would buy... read more »

Brand Preference Compatibility With Partner

The degree of compatibility a person believes he/she has with a “partner” regarding... read more »

Fit (Brand-Brand)

How well two brands are considered to be compatible and a good fit for co-branding a product or... read more »

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