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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Involvement with Coupons

The degree to which a consumer describes him- or herself as engaging in behavior related to the collection and use of grocery coupons is measured using six, seven-point items .