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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Involvement with End-of-Aisle Displays

Seven, seven-point Likert-type items measure a consumer's attitude about end-of-aisle displays and the tendency to buy products displayed on them. This measures a general interest in displays rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Burton, and Netemeyer (1997) and Lichtenstein, Netemeyer, and Burton (1995) referred the scale as end-of-aisle-display proneness whereas Burton et al. (1998) called it display proneness.