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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Involvement with an Event

The scale is composed of four, seven-point Likert type statements measuring a person's interest in some specific event and its importance to him/her. The events examined by Speed and Thompson (2000) were related to sports.