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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Involvement (General)

Four, seven-point items measure a person’s interest in a specified object and how important it is to him/her.  The scale is general in the sense that it can be easily adapted for use with a wide variety of objects to which a person may be involved, mostly likely of an enduring nature.  Unlike many, if not most, general measures of involvement that are composed of semantic differentials, the items in this scale are Likert-type.