You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Involvement with the Product Category

Six, seven-point Likert-type items are used to measure the interest a person reports having in some specified product category. The measure was referred to as interest in cars by Srinivasan and Ratchford (1991).