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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Involvement with the Product Category

Six, seven-point Likert-type items are used to measure the interest a person reports having in some specified product category. The measure was referred to as interest in cars by Srinivasan and Ratchford (1991).