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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Involvement with the Product Category (Pleasure)

Three, seven-point Likert-type items are used to measure the degree of enjoyment a person experiences when buying a product from a particular category.   While the phrasing of the items might allow it to be used with regard to brand involvement, the scale was meant for use when the pleasure tends to occur regardless of the brand being purchased.