This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Involvement with the Product Category (Sign)
With three, seven-point Likert-type items, the scale measures the degree to which a person believes that the products one chooses express something about him/her.
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