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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Involvement with the Purchase Decision

This three-item, seven-point semantic differential rating scale is used to measure the degree of importance a person places on a purchase decision for some product and the amount of attention devoted to it.