Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Involvement with the Sport

Four, four-point items are used to measure the extent to which a person watches, attends, and enjoys a particular sport.

Key Words

behavioral, involvement, sports, enjoyment, television

Newest Scale Reviews

Attitude Toward the Charity’s Financial Needs

The scale uses three, seven-point Likert-type items to measure how much a person believes that a... read more »

Charitability (General)

How generous and helpful something is considered to be based upon a donation it has made... read more »

Donation Effort

The extent to which an individual or company has put a lot of thought, work, and sacrifice into... read more »

Donation Likelihood

A person’s expressed likelihood of giving money to a particular charity is measured using... read more »

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